Group Digital Marketing Manager – In‑house FMCG Experience

About the role

The Group Digital Marketing Manager will lead the development and execution of the digital strategy for a global FMCG brand. This role is responsible for building the digital foundation, overseeing agency collaborations, and driving content and social media initiatives across multiple markets.

Key responsibilities

• Design the digital platform, content calendar and governance process for global and regional markets, establishing workflows for planning, production and approvals.
• Set up KPIs and performance dashboards to monitor all digital activity and guide optimisation.
• Manage marketing agencies and media buying partners, coordinating briefings, timelines, reviews and campaign roll‑outs while ensuring alignment with brand strategy.
• Lead the company’s social media and digital content strategy, overseeing copywriting, posting and community management (initially via agencies) and develop localisation guidelines for regional markets.
• Build monthly digital dashboards summarising performance by platform and market, use analytics to inform optimisation and present results and recommendations to the Global Head of Marketing.

Required profile

Required skills