Digital Marketing Specialist – Luxury Fashion

About the role

Bilal El Dana Couture is seeking a full‑time Digital Marketing Specialist to lead its online presence in the luxury fashion sector. Based on‑site in Beirut, the role focuses on planning, executing and optimizing multi‑channel digital campaigns that boost brand visibility and customer engagement.

Key responsibilities

• Develop and manage social media strategies, content calendars and community engagement across platforms.
• Plan, launch and monitor paid social, SEO/SEM and email marketing initiatives.
• Analyse web and campaign data using analytics tools, produce performance reports and recommend optimisations.
• Collaborate with creative, retail and management teams to ensure consistent brand storytelling.
• Stay up‑to‑date with digital trends in luxury fashion and identify opportunities to enhance the online experience.

Required profile

• Minimum 4 years of experience in digital and online marketing, preferably within fashion, luxury or retail.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Fluent in English and Arabic; additional languages are a plus.

Required skills

• Social Media Marketing
• Web Analytics tools
• SEO/SEM
• Email marketing
• Paid social media campaigns