Digital Marketing Specialist

About the role

The Digital Marketing Specialist manages and optimizes Debbane Saikali Group's digital marketing activities across its companies and channels. The role supports content creation, campaign execution, social media, paid media, websites, email marketing and performance reporting, aiming to strengthen visibility, engagement, traffic and measurable business results.

Key responsibilities

• Develop content calendars aligned with brand objectives, campaigns and audience interests.
• Create digital content such as social media posts, stories, reels, short-form videos, captions and campaign materials.
• Handle hands-on content production, including photography, video shooting, basic editing and adaptation for different platforms.
• Plan, execute and monitor digital marketing activities across social media, search, display, email, websites and other channels.
• Monitor performance, budgets, reach, engagement, traffic, conversions and other KPIs, and prepare reports with actionable insights.
• Coordinate with the Graphic Designer and other teams on creative assets, formats, adaptations and deadlines.
• Support website content updates, landing pages, banners and campaign rollouts, working with technical teams when needed.
• Support email marketing and newsletters, including database preparation, segmentation, campaign setup, testing, deployment and performance tracking.
• Monitor audience behavior, competitor activity, platform developments and trends to find improvement opportunities.
• Ensure all content complies with brand guidelines, approved messaging and platform best practices across Group companies.

Required profile

• Bachelor's degree in Advertising & Marketing, Graphic Design, Multimedia or a related field.
• Proven experience in digital marketing, social media management, content creation, paid media or a related role.
• Strong creative skills with a good eye for visual storytelling, photography and video production.
• Practical experience shooting, editing and producing short-form video content, especially reels and social media stories.

Required skills

• Hands-on knowledge of digital advertising and analytics platforms, including Meta Ads Manager and Google tools; LinkedIn advertising is an advantage.
• Proficiency in content creation and editing tools such as Canva, CapCut and Adobe Creative Suite.