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Marketing Supervisor

Esposa Group · Dbayeh

جديد
Senior 🇬🇧 English
Google Analytics SEO

وصف الوظيفة

About the role

Esposa Group, a bridal and evening fashion group founded in 1987 with boutiques across Lebanon, Dubai, Saudi Arabia and Qatar, is looking for a Marketing Supervisor. The role coordinates and executes 360-degree marketing initiatives across its luxury brands, covering content creation, photoshoots, events, digital campaigns and brand positioning. It suits a creative, hands-on, results-driven professional with strong project management and stakeholder coordination skills.

Key responsibilities

  • Plan and execute marketing strategies and campaigns, ensure brand differentiation across Esposa, Esposa Privée and Kristie Romanos, benchmark competitors and align brand strategy with business goals.
  • Prepare the annual marketing budget (including boosting and social media spend), run monthly budget versus actual reporting and monitor campaign ROI.
  • Approve and supervise the social media calendar, monitor online sentiment, review graphics before publishing and lead content strategy on Instagram, TikTok and other platforms.
  • Approve website content on a sample basis, keep the site up to date and oversee the third-party SEO consultant.
  • Develop influencer collaboration criteria, approve mood boards and campaign direction, and approve event planning, SWOT analysis, KPI tracking and post-event reporting.
  • Review monthly performance dashboards, lead meetings with the CEO, operations and finance, supervise junior staff and support training and upskilling.

Required profile

  • Bachelor's degree in Marketing, Communications, Business Administration or a related field; a Master's or MBA is an advantage.
  • 5+ years of marketing experience, preferably in a marketing or advertising agency handling client accounts.
  • Hands-on experience in 360-degree marketing, content creation, photoshoot coordination, event planning and campaigns.
  • Proven experience in fashion, luxury, beauty or premium retail; bridal or couture experience is a strong advantage.
  • Experience managing a multi-brand portfolio and operating across the GCC and Levant markets.
  • Fluent written and spoken English and Arabic; French is an advantage.

Required skills

  • Full ownership of an annual marketing budget, including monthly variance reporting and ROI-based reallocation.
  • Social media and content strategy, including paid social and boosting.
  • Managing external agencies, PR partners, SEO consultants and freelancers.
  • Working knowledge of website content management, e-commerce and SEO fundamentals.
  • Dashboards such as Google Analytics and campaign reporting.
  • Advanced Microsoft Office, especially Excel and PowerPoint.

Questions fréquentes

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Esposa Group

Dbayeh