CRM Manager

About the role

The CRM Manager will shape and deliver the CRM Marketing Strategy, collaborating closely with the Head of Digital Marketing and Business Development to drive demand generation and data‑led direct marketing.

Key responsibilities

• Act as primary contact for assigned markets on all CRM initiatives.
• Translate regional CRM strategy into market‑specific campaign plans and lead briefing, planning, and execution across Email, Push, WhatsApp and other channels.
• Work with strategy, creative, data and development teams to ensure seamless delivery and strategic alignment.
• Manage campaign timelines, approvals, stakeholder communication and monitor performance for optimisation.
• Ensure compliance with brand guidelines, data governance and regulatory requirements.

Required profile

• Strong understanding of CRM/lifecycle marketing, audience segmentation and personalization.
• Proven stakeholder management and client‑facing experience across multiple markets.
• Analytical mindset with ability to challenge briefs and provide strategic recommendations.

Required skills

• Experience with CRM platforms such as Adobe Campaign or Salesforce.
• Multi‑channel campaign execution (Email, Push, Messaging platforms).