Creative Strategist – Remote

About the role

WeeWonders, a direct‑to‑consumer baby care brand, is looking for a hands‑on Creative Strategist to own the creative and performance of its Meta advertising. You will work directly in the ad account, turning insights into high‑impact ads for two distinct markets – Saudi Arabia and Lebanon.

Key responsibilities

• Analyze the Meta ad account to identify what is working and what isn’t.
• Conduct market research, including customer reviews, competitor ads, and mother‑focused insights.
• Develop ad concepts, targeting strategies, angles, avatars, and hooks.
• Produce static ad creatives and write scripts, briefs, and direction for video content.
• Collaborate with creators and influencers to produce video assets.
• Build and optimise product and landing pages.
• Launch, monitor, and optimise campaigns on a day‑to‑day basis.
• Manage campaigns in both Arabic and English, respecting market‑specific nuances.

Required profile

• Hands‑on experience spending real money on Meta ads or creating ads that have run on Meta.
• Ability to diagnose ad account performance issues (CPC vs CPA).
• Capability to produce ready‑to‑run static ads without being a professional designer.
• Fluent writing skills in both Arabic and English.
• Strong opinions on creative strategy and the ability to articulate them.

Required skills

• Meta (Facebook/Instagram) advertising
• Ad account analysis
• Static ad creation
• Copywriting in Arabic and English
• Landing page development
• Campaign management

What we offer

• Full‑time remote position
• Starting salary of $700 USD per month, increasing with performance
• Opportunity to own the creative process in a fast‑growing brand
• Collaborative, small‑team environment