Channels Business Development Lead – Modern Trade, Dcom, Health & Beauty

About the role

This position is responsible for driving growth across Modern Trade channels for Unilever’s Health & Beauty portfolio in Lebanon. You will develop strategies, manage key retailer relationships, and ensure operational excellence to help the brands thrive.

Key responsibilities

• Develop and implement Modern Trade channel strategy to meet sales and profitability targets.
• Drive volume, distribution, listing, revenue and market‑share growth.
• Build joint business plans with key retailers.
• Analyze sales performance, shopper insights, market trends and competitive activities.
• Manage trade spending and promotional activities.
• Identify new business opportunities and route‑to‑market improvements.
• Collaborate with CSP, Shopper Marketing and distributor teams to ensure excellent execution and product availability.
• Monitor KPIs and develop corrective action plans.

Required profile

• 3‑5 years’ managerial experience in sales, channel development, key account management or commercial functions.
• FMCG experience is essential.
• Bachelor’s degree in Business Administration or equivalent (MBA is a plus).
• Strong financial acumen (P&L, budgeting, ROI analysis).
• Negotiation and contract management expertise.
• Strategic channel planning and execution capability.
• Customer and key account management experience.
• Leadership and stakeholder management skills.

Required skills

• Excel
• Power BI