Brand Manager

About the role

The Brand Manager drives brand growth and creates consumer demand by planning and implementing the brand’s strategy and annual business plan. Working closely with the Business Manager, the role oversees pricing, advertising, promotions and budget allocation in line with supplier guidelines.

Key responsibilities

• Communicate with suppliers on orders, sales, promotions and new launches to ensure brand growth and profitability.
• Set and update the yearly brand business plan and commercial strategy, monitoring top‑line performance in the P&L.
• Conduct market analysis, consumer research and competitor monitoring to inform brand development.
• Prepare weekly and monthly brand performance reports and business reviews.
• Forecast future orders with the Demand Planning Unit and manage stock levels.
• Monitor key brand KPIs such as sales, market share, profitability, distribution and identify growth opportunities.
• Define and execute the brand marketing strategy, activation and media planning.
• Manage the approved A&P budget and measure ROI of promotional activities.

Required profile

• Experience in brand management, market analysis and commercial planning.
• Ability to coordinate with internal marketing teams and external suppliers.
• Strong analytical mindset to monitor KPIs and forecast demand.

Required skills