Brand Manager - Apparel & Fashion

About the role

We are seeking a Brand Manager to own the growth, commercial performance, and market development of an assigned apparel and fashion brand portfolio. This commercially driven role combines brand strategy, P&L ownership, pricing, portfolio management, go‑to‑market planning, marketing, retail execution, customer experience and supplier management.

Key responsibilities

• Develop and implement the annual brand strategy and Go‑to‑Market plan aligned with business objectives and supplier guidelines.
• Drive sales, market share, profitability and brand growth through effective commercial and marketing strategies.
• Build and maintain strong supplier relationships, managing orders, promotions, launches and business development opportunities.
• Manage product assortment, pricing structures, discount policies and promotional strategies.
• Own the brand’s top‑line P&L (net sales, gross margin, trade discounts) and monitor expenses against approved budgets.
• Analyze performance data to identify opportunities for profitability improvement.
• Execute the Go‑to‑Market strategy across B2B, retail corners, wholesalers and multi‑brand channels.
• Lead ATL and BTL marketing activities, including promotions, events, PR initiatives and brand activations.
• Partner with digital marketing to develop and run online and social media campaigns.
• Lead product launches and ensure strong execution across consumer touchpoints.
• Collaborate with supply chain to plan orders, monitor stock availability and address out‑of‑stock or slow‑moving inventory.
• Ensure visual merchandising standards and boutique/store image are consistently maintained.

Required profile

• Strategic thinker with a hands‑on execution mindset.
• Proven experience in brand management within the apparel or fashion sector.
• Strong commercial acumen and ability to manage a P&L.
• Excellent relationship‑building skills with suppliers and internal stakeholders.
• Ability to translate market insights and consumer trends into profitable growth plans.
• Strong analytical skills for performance monitoring and profitability improvement.
• Experience planning and executing ATL and BTL marketing campaigns.
• Familiarity with retail execution, stock management and visual merchandising.

Required skills