B2B Marketing Specialist – Pharmaceutical

About the role

We are looking for a B2B Marketing specialist focused on the pharmaceutical sector. The role involves developing and executing strategic marketing initiatives that drive lead generation, premium brand positioning, and high‑end client events.

Key responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Lead generation and account‑based marketing (ABM) to target key accounts.
• Craft premium brand storytelling and high‑end positioning.
• Create and manage digital campaigns using Google Ads, SEO, email marketing platforms, Instagram and Snapchat.
• Organise and execute high‑end events, trade shows, exhibitions and client‑facing activations.
• Conduct market research and analyse consumer behaviour to identify trends.
• Monitor and report on the effectiveness of marketing campaigns.
• Stay up‑to‑date with the latest marketing trends and technologies.

Required profile

• Preferred age bracket: 35‑45 years.
• Minimum 8 years of experience in B2B marketing, preferably within the pharmaceutical industry.

Required skills

• Google Ads
• SEO
• Email marketing platforms
• Instagram
• Snapchat