AI & SEO Content Strategist

About the role

The AI & SEO Content Strategist will lead content optimization initiatives that boost organic visibility, AI search discoverability, and user engagement for FAB’s banking products and informational content. You will work within VML’s creative network to shape data‑driven content strategies that align with both search intent and AI‑generated answer formats.

Key responsibilities

• Develop SEO and AI‑focused content strategies across banking journeys.
• Conduct keyword, prompt, and content‑gap research to identify opportunities.
• Create detailed content briefs for product pages, guides, FAQs, and comparison pieces.
• Optimize metadata, headings, FAQs, internal linking structures, and ensure content is AI‑readable.
• Identify long‑tail and conversational search opportunities and align content with AI answer formats.
• Support AI visibility and share‑of‑voice initiatives.

Required profile

• 4‑6 years of experience in SEO content strategy.
• Strong understanding of search intent and content optimization.
• Experience in financial services or banking is preferred.
• Knowledge of AI search and AI‑overview optimization.
• Proficiency with SEO tools and content analysis platforms.

Required skills

• SEO tools and content analysis platforms (specific tools not listed).

What we offer

• Hybrid work model with an average of four days in the office.
• Collaborative environment that fosters creativity and connection.
• Equal opportunity employment and a culture of respect.