AI Marketing Strategist

About the role

We are seeking an AI Marketing Strategist to design and scale an AI‑driven B2B marketing engine that fuels lead generation and revenue growth across the U.S. market. The role blends advanced AI expertise with performance marketing, CRM automation, and data‑driven decision making.

Key responsibilities

• Build and expand an AI‑powered marketing funnel targeting facility management, real estate, retail, hospitality, and commercial service decision‑makers.
• Own the full marketing stack: paid acquisition, content creation, CRM workflows, performance tracking, and campaign optimization.
• Leverage AI tools to accelerate research, personalization, execution, reporting, and lead follow‑up.
• Manage LinkedIn Ads as the primary channel while coordinating Google Ads, Meta Ads, and retargeting efforts.
• Run A/B tests on audiences, creatives, messaging, landing pages, forms, and offers.
• Track KPIs such as CPL, CAC, conversion rates, MQLs, SQLs, pipeline contribution, attribution, and ROI.
• Design and maintain HubSpot (or similar) workflows for lead routing, scoring, nurturing, and sales notifications.
• Create dashboards and reports to surface funnel gaps and revenue impact.
• Develop content strategies for landing pages, blogs, lead magnets, email campaigns, case studies, webinars, and sales‑support assets.
• Support SEO initiatives and offline marketing activities including expos, trade shows, and event‑based lead capture.

Required profile

• Proven experience building data‑driven B2B marketing engines.
• Strong analytical mindset with the ability to translate metrics into actionable optimizations.
• Creative judgment to guide ad copy, visuals, and marketing collateral.
• Collaborative approach to work closely with sales, operations, and external freelancers.

Required skills

• AI tools and automation platforms
• HubSpot (or comparable CRM) workflow design
• LinkedIn Ads, Google Ads, Meta Ads management
• A/B testing methodology
• Data analysis and performance tracking
• SEO strategy and execution
• Content creation for B2B audiences