Social Media Manager

About the role

The Social Media Manager will design and execute media strategies that support business and marketing objectives, coordinating paid, owned, and earned channels to maximize reach and impact.

Key responsibilities

• Develop integrated media strategies aligned with overall business goals.
• Build media plans that define target audiences, channel priorities, budgets, and KPIs.
• Conduct market, audience, competitor, and media research to uncover new opportunities.
• Plan, launch, manage, and continuously optimize paid campaigns on Meta, Google, TikTok, YouTube, LinkedIn and other platforms.
• Allocate media budgets, monitor pacing, targeting, frequency, and costs, and adjust spend based on performance.
• Track and analyze KPIs such as reach, impressions, CPM, CPC, CTR, conversions, CPA, ROAS, and ROI.
• Prepare regular performance reports and translate data into actionable recommendations.
• Collaborate with marketing, sales, communications, and creative teams to ensure media plans support campaign objectives.

Required profile

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• YouTube Ads platform
• LinkedIn Ads platform
• A/B testing
• Media performance analytics
• Campaign optimization