Senior Digital Manager – Paid Media, SEO & Social

About the role

We are seeking a Senior Digital Manager to lead and optimise our digital marketing ecosystem across paid media, SEO, website and social platforms. The role is hands‑on, data‑driven and focused on driving growth and performance across channels such as Meta, Google, TikTok, YouTube and LinkedIn.

Key responsibilities

• Develop and execute paid‑media strategies on Meta, Google, TikTok, YouTube and LinkedIn to meet ROAS, CPL and CPA targets.
• Oversee SEO initiatives and website optimisation to improve organic visibility and conversion rates.
• Manage YouTube and LinkedIn channel performance, including content planning and audience growth.
• Analyse campaign data, generate performance reports and continuously optimise for efficiency.
• Collaborate on‑site with marketing and production teams to align creative assets with performance goals.

Required profile

• Minimum 5 years of experience in digital or performance marketing.
• Proven track record managing paid‑media campaigns across multiple platforms.
• Strong analytical mindset with experience measuring ROAS, CPL, CPA and conversions.
• Hands‑on experience in SEO and website management.
• Ability to work on‑site with cross‑functional teams.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• YouTube Ads
• LinkedIn Ads
• SEO
• Website management
• Campaign optimisation