Performance Manager – E‑commerce

About the role

We are looking for a Performance Manager with strong e‑commerce experience to lead planning, execution and optimisation of data‑driven digital media campaigns. Working closely with the Media Director, you will develop full‑funnel strategies that connect media investment to measurable commercial outcomes such as online revenue, customer acquisition, ROAS and conversion growth.

Key responsibilities

• Develop performance marketing strategies aligned with client business goals and manage media planning, budget allocation and channel mix.
• Oversee campaign setup, execution and optimisation across Meta, Google Ads, TikTok, Snapchat, YouTube, programmatic and other platforms.
• Monitor key performance indicators (ROAS, CPA, CAC, revenue, conversions, CTR, CPC, CPM, reach, frequency) and implement optimisation tactics to close performance gaps.
• Manage day‑to‑day client relationships, lead performance reviews, present insights and recommend solutions.
• Lead weekly, monthly and campaign reporting, analyse data across platforms and translate findings into actionable recommendations.
• Mentor and develop junior and mid‑level team members, allocate tasks and ensure timely delivery.
• Collaborate with analytics, trading, finance and platform partners to drive growth and support new‑business initiatives.

Required profile

• At least 5 years of performance marketing experience, preferably within a media, advertising or digital agency.
• Proven track record managing performance campaigns for e‑commerce brands or online retailers.
• Strong hands‑on experience with Google Ads, Meta Ads Manager and other performance platforms.
• Experience with Shopping campaigns, Performance Max, dynamic product ads, product catalogs and feeds.
• Deep understanding of full‑funnel media planning and e‑commerce metrics such as ROAS, CPA, CAC and conversion rate.
• Proficiency with GA4, conversion tracking, attribution and performance reporting.
• Excellent analytical, client‑management and team‑leadership abilities.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Snapchat Ads
• YouTube Ads
• Programmatic advertising platforms
• Shopping campaigns
• Performance Max
• Dynamic product ads
• Product catalogs and feeds
• GA4
• Conversion tracking
• Attribution
• Performance reporting