Performance Associate Director

About the role

We are looking for an experienced Performance Associate Director to lead performance‑driven accounts and deliver measurable growth across a diverse portfolio of clients in the GCC region. You will partner with senior leadership and cross‑functional teams to ensure best‑in‑class execution, operational rigor, and consistent delivery against ambitious KPIs.

Key responsibilities

• Lead the execution and optimisation of multi‑channel performance campaigns across paid search, paid social, programmatic and other biddable platforms.
• Own performance outcomes, meeting targets such as CPA, ROAS, revenue, leads and customer acquisition.
• Develop advanced optimisation strategies including bidding enhancements, audience refinement, creative testing and conversion‑rate improvements.
• Translate client business goals into clear activation roadmaps and measurable performance frameworks.
• Conduct deep‑dive performance analysis, identify growth opportunities and provide actionable recommendations.
• Present insights, results and improvement plans to clients with confidence and clarity.
• Oversee forecasting accuracy, pacing controls and budget efficiency in collaboration with planning teams.
• Establish rigorous QA processes and governance to ensure flawless campaign setup and execution.
• Manage, mentor and develop a team of performance managers and executives, fostering technical excellence and continuous upskilling.
• Stay ahead of platform updates, algorithm changes, privacy regulations and measurement developments across GCC markets.

Required profile

• 6–8+ years of experience in performance marketing within an agency or fast‑paced digital environment.
• Proven track record of delivering strong performance results across multiple accounts and industries.
• Advanced analytical mindset with the ability to translate data into strategic actions.
• Experience managing high‑budget accounts with strong operational discipline.
• Excellent client‑facing communication and stakeholder management skills.
• Demonstrated leadership experience, capable of building and scaling high‑performing teams.
• Prior experience in GCC markets is highly preferred.

Required skills

• Google Ads
• Meta (Facebook/Instagram) advertising platforms
• Programmatic advertising platforms
• GA4 (Google Analytics 4)
• Platform dashboards
• Attribution tools