Media Buyer – Paid Social

About the role

Kalam is seeking a performance‑driven Media Buyer to own and scale paid acquisition on Instagram and TikTok. You will manage campaigns from initial structure through audience targeting, creative testing, and budget allocation, with a focus on maximizing ROI for our Arabic learning app.

Key responsibilities

• Design, launch, and optimize paid social campaigns on Meta Ads Manager and TikTok Ads Manager.
• Develop audience segments, set up ad sets, and choose between ABO and CBO strategies.
• Allocate and adjust budgets to achieve target cost‑per‑install and ROI goals.
• Conduct creative testing, including A/B tests and hook analysis, to inform creative direction.
• Collaborate closely with creative and product teams to align messaging with performance insights.

Required profile

• Hands‑on experience running paid social campaigns for consumer mobile apps.
• Proven track record managing $100K+ monthly ad spend with measurable ROI.
• Strong analytical ability to pull performance data, identify trends, and make rapid optimization decisions.
• Experience briefing creative teams based on performance data.
• Excellent communication skills and ability to juggle multiple campaigns simultaneously.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• A/B testing frameworks
• Creative testing and iteration
• Campaign budgeting and performance analysis

What we offer

• High‑ownership role with direct impact on company growth.
• Opportunity to shape creative strategy through data‑driven insights.
• Dynamic, fast‑moving startup environment.