Brand Coordinator – Retail & Digital

About the role

The Brand Coordinator supports the Business Unit Manager in driving brand performance across retail, travel retail and digital channels. The role focuses on sales reporting, business analysis, product administration and coordination of digital flagship stores to achieve brand growth.

Key responsibilities

• Prepare and maintain weekly, monthly and quarterly brand performance reports, consolidating sales data across retail, e‑commerce and travel retail channels.
• Analyse key KPIs such as sales, sell‑through, stock coverage and campaign effectiveness, and produce variance analysis against budgets and forecasts.
• Maintain product master data, coordinate product launches, manage purchase orders, trade agreements and ensure data accuracy across systems.
• Oversee day‑to‑day management of digital flagship stores and e‑commerce platforms, updating assortments, pricing, promotions and visual content.
• Support the implementation of brand and marketing plans, communicate calendars, and coordinate promotional campaigns, events and in‑store branding.
• Collaborate with internal teams, agencies and suppliers to ensure timely delivery of marketing assets and consistent brand identity.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field.
• Strong analytical mindset with experience in sales reporting and KPI monitoring.
• Excellent organizational skills and ability to coordinate cross‑functional projects.

Required skills

• Advanced Excel for data analysis and dashboard creation.