SEO Manager – Media Platform

About the role

We are looking for an SEO Manager to lead and execute search engine optimisation strategies for WPP Media’s digital platforms in Lebanon. The role collaborates with editorial, marketing and product teams to increase organic visibility, drive traffic and support the growth of our media brand.

Key responsibilities

• Develop and implement comprehensive SEO campaigns, including keyword strategy, technical site recommendations and content optimisation.
• Conduct competitor analysis and monitor industry trends to inform strategy.
• Work with internal departments to integrate SEO tactics into broader marketing initiatives.
• Present campaign plans, performance reports and insights to clients and agency stakeholders.
• Track, analyse and report on rankings, traffic and other critical SEO metrics.
• Adjust campaigns based on data to maximise client investment and resolve performance issues.
• Support the Search Director with data acquisition and business review insights.
• Contribute to corporate initiatives, automation projects and new‑business presentations.

Required profile

• Proven experience managing SEO for fast‑paced media or digital environments.
• Strong understanding of SEO best practices, content strategy and analytics.
• Ability to stay current with industry trends and apply innovative tactics.
• Excellent communication skills and a collaborative mindset.

Required skills

• SEO
• Keyword research
• Technical site analysis
• Link building