Senior Programmatic Executive

About the role

WPP Media is seeking a Senior Programmatic Executive to lead the planning, execution, and optimisation of programmatic media campaigns. The successful candidate will combine deep platform expertise with strong analytical abilities to drive performance and deliver measurable ROI for our clients.

Key responsibilities

• Plan, launch and manage programmatic campaigns across multiple DSPs and programmatic platforms.
• Develop sophisticated audience‑targeting strategies using first‑, second‑ and third‑party data.
• Continuously monitor performance, identify optimisation opportunities and adjust bids to meet KPIs.
• Maintain expert knowledge of platforms such as DV360, The Trade Desk and Amazon Advertising.
• Produce regular performance reports and actionable insights for stakeholders.
• Coordinate with external vendors, data providers and technology partners.
• Oversee campaign budgets, ensuring efficient allocation and maximum ROI.
• Collaborate with internal teams to align programmatic tactics with broader business objectives.
• Explore and test emerging programmatic technologies and innovative approaches.

Required profile

• Proven experience in senior programmatic roles with a track record of successful campaigns.
• Strong analytical mindset and ability to translate data into strategic recommendations.
• Excellent understanding of the programmatic advertising ecosystem and industry best practices.
• Ability to work cross‑functionally and manage multiple stakeholders.

Required skills

• DV360
• The Trade Desk
• Amazon Advertising
• Programmatic DSP platforms