Performance Marketing Specialist

About the role

We are looking for a Performance Marketing Specialist to own and scale our paid acquisition efforts while maintaining high lead quality. You will manage the full paid stack, from strategy and execution to tracking and optimization, for Dubai's fastest‑growing premium self‑storage brand.

Key responsibilities

• Plan, launch, and continuously optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and X (Twitter).
• Build and improve Click‑to‑WhatsApp campaigns and WhatsApp‑first conversion flows.
• Scale budgets responsibly, focusing on lowering cost per qualified lead (CPQL) rather than just CPL.
• Own the end‑to‑end tracking stack: GA4, GTM, UTMs, pixels, and Meta Conversion API.
• Run structured A/B tests on creatives, audiences, offers, and landing pages, and communicate findings.
• Analyze the full funnel from impression to booked customer and drive improvements at each stage.
• Partner with sales and creative teams to align targeting, messaging, and lead qualification criteria.
• Build and maintain reporting dashboards, weekly updates, and executive‑level performance reports.

Required profile

• 2+ years of hands‑on ownership of paid acquisition campaigns.
• Proven expertise in Google Ads and Meta Ads; experience with LinkedIn or X is a plus.
• Ability to cite real performance metrics (CTR, CPL, CAC, ROAS, conversion rate).
• Strong fluency with GA4, Google Tag Manager, and Meta Conversion API.
• Comfortable managing WhatsApp‑driven lead journeys or a rapid learner.
• Analytical mindset with a track record of building dashboards.
• Clear written communication to explain strategies, results, and changes.
• Familiarity with automation tools such as n8n or respond.io is a plus.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• X (Twitter) Ads
• Click‑to‑WhatsApp campaign management
• GA4
• Google Tag Manager
• Meta Conversion API
• A/B testing
• Dashboard and reporting creation
• Automation tools (n8n, respond.io)