Performance Marketing Manager

About the role

We are seeking a Performance Marketing Manager to own the full performance side of marketing at AEMS, a London‑based AI startup. You will drive organic social, paid acquisition, SEO, GEO and analytics, shaping strategy while executing campaigns to fuel customer acquisition.

Key responsibilities

• Manage organic social channels (LinkedIn, X, Instagram, YouTube, Reddit) and track growth and engagement KPIs.
• Develop, launch and optimise multi‑channel paid campaigns across Meta, Google Search, YouTube, LinkedIn, X, TikTok and emerging platforms.
• Design and run experiments (A/B tests, creative tests, channel pilots) to improve CPA, LTV and conversion rates.
• Own budget allocation, forecasting and reporting for all performance channels.
• Execute technical SEO tasks in Google Search Console and collaborate on content SEO with the content team.
• Implement GEO strategy to surface AEMS in AI engine responses.
• Set up GA4 event taxonomy, conversion modelling and audience definitions; build dashboards and deliver weekly and monthly performance reviews.

Required profile

• 4–6 years of experience running performance marketing, preferably in a B2B SaaS startup.
• Proven ability to manage budgets, analyse data and translate insights into actionable plans.
• Strong cross‑functional collaboration skills.

Required skills

• GA4 (Google Analytics 4) setup and reporting.
• Google Search Console for technical SEO.
• Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, YouTube Ads platforms.
• A/B testing and conversion optimisation.
• SEO (on‑page and technical) and GEO strategy.