Performance Director

About the role

We are seeking a Performance Director to shape and execute the performance marketing strategy for our key clients. This senior position will drive growth across Paid Search, Paid Social, Programmatic, and full‑funnel acquisition while ensuring measurable business outcomes.

Key responsibilities

• Lead end‑to‑end performance strategy across Paid Search, Paid Social, Programmatic, eCommerce and digital acquisition.
• Develop growth frameworks, testing plans and optimization methodologies aligned with client objectives.
• Own senior client relationships, providing strategic guidance and translating data into clear recommendations.
• Oversee cross‑channel performance teams, ensuring flawless execution, pacing accuracy and KPI alignment.
• Provide strategic leadership on attribution models, measurement frameworks, audience strategies and bidding approaches.
• Analyze campaign data to uncover insights, identify opportunities and drive performance improvements.
• Collaborate with creative, media, analytics and technology teams to build integrated, data‑driven solutions.
• Introduce new tools, automation and platform features to drive innovation.
• Manage forecasting, budgeting and investment modeling to optimize ROI.
• Mentor Performance Managers and Specialists, building talent capabilities and ensuring operational excellence.

Required profile

• 10+ years of experience in digital performance marketing, preferably agency background.
• Deep expertise in Paid Social, Paid Search and Programmatic advertising.
• Proven ability to lead multi‑channel teams and manage large‑scale campaigns.
• Strong client‑facing skills with the ability to simplify complex data.
• Advanced analytical capabilities and data‑driven decision making.
• Excellent leadership, stakeholder management and organizational skills.

Required skills

• Google Ads
• Meta (Facebook/Instagram)
• TikTok Ads
• DV360
• SA360
• GA4
• Other martech/adtech tools