Marketing Manager

About the role

The Marketing Manager is a senior leadership position responsible for shaping and executing MASRI’s marketing and communications strategy across the MENA region and international markets. The role focuses on strengthening brand positioning, increasing market visibility, and supporting business growth in the B2B credit information and risk advisory sector.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with MASRI’s mission and long‑term goals.
• Enhance product and service visibility through targeted branding, positioning, and promotional initiatives.
• Conduct market research to assess industry trends, customer needs, and brand perception.
• Analyze competitors to identify market gaps, strengths, weaknesses, and opportunities.
• Lead the creation of the annual marketing business plan, including budget allocation and KPI setting.
• Collaborate with the sales team to support lead generation, client engagement, and market insights.
• Represent MASRI at industry conferences, trade shows, and professional events.
• Oversee digital presence, including social media strategy, website content, and marketing campaigns.
• Ensure consistent brand messaging across all channels and materials.
• Manage vendor relationships, creative agencies, and third‑party service providers.
• Lead, mentor, and develop the marketing team.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is a strong advantage).
• 10 + years of relevant experience, with at least 3 years in a marketing leadership or managerial role.
• Proven track record in developing and executing successful B2B marketing strategies.
• Excellent communication, presentation, and networking abilities.
• Strong strategic thinking, creativity, and problem‑solving skills.
• High level of organization and attention to detail.

Required skills

• Digital marketing expertise, including SEO, SEM, analytics, and social media strategy.
• Proficiency with Microsoft Office.
• Experience with marketing analytics tools.

What we offer

• Opportunity to lead the marketing vision of a leading business intelligence and advisory firm in the MENA region.
• High‑impact role with regional influence and direct involvement in brand evolution.
• Collaborative environment with exposure to diverse industries and global markets.
• Competitive compensation and benefits package.