Marketing Executive

About the role

Forward MENA is looking for a Marketing Executive to work with its Zeal marketing team on day-to-day marketing and communications. The role helps execute campaigns, manage channels and support the pipeline that turns awareness into enrollments. It is hands-on, covering content, digital campaigns, social media, reporting and coordination with internal teams, agencies and partners.

Key responsibilities

• Support the implementation of Forward MENA's marketing and communications strategy, covering organic and paid channels
• Maintain the annual content calendar and develop content aligned with the brand voice
• Manage the digital presence on Instagram, LinkedIn, the website and other channels
• Monitor social media inboxes and respond to comments and messages
• Track the full funnel from awareness to enrollment and retention, including leads, cost per lead and conversion
• Support paid social and digital campaigns, test audiences, creatives and offers, and coordinate with the media agency
• Coordinate with the creative agency and stakeholders so assets meet the calendar and brand requirements
• Maintain reporting and dashboards on acquisition, funnel and channel performance, and contribute to weekly and monthly reviews
• Use program and cohort data to support audience targeting and campaign optimization
• Coordinate communications with donors and funding partners, prepare donor updates and marketing materials, and follow up on deliverables

Required profile

• 3-5 years of experience in marketing, communications, digital marketing or a related field
• Experience managing multi-channel campaigns and paid social/digital campaigns, with knowledge of CPL, CPA, conversion and ROAS
• Hands-on experience with advertising platforms such as Meta Ads Manager
• Experience with content calendars, donor reporting and partner communications
• Experience in education, career development, training or another enrollment-driven sector is an advantage
• Strong organization, project management and analytical skills, and comfort in a fast-paced environment

Required skills

• Meta Ads Manager and other ad platforms
• Power BI or comparable dashboards, web and social analytics
• Google Forms, Google Workspace, website CMS, Linktree
• CRM and marketing automation / lead nurturing, and conversion-rate optimization