Head of Digital Marketing

About the role

World of Business is seeking an experienced Head of Digital Marketing to lead its Performance Marketing, Content, Graphic Design, and Production departments. You will set strategic direction, ensure quality, and drive effective results for client campaigns.

Key responsibilities

• Develop and oversee client marketing strategies that align business objectives with audience insights, messaging, channels, budgets, and measurable outcomes.
• Directly manage department heads and team leaders, establishing priorities, responsibilities, and quality expectations.
• Coordinate content, paid media, design, and production to achieve consistent client and campaign goals.
• Review campaign performance, challenge recommendations, and guide improvements in targeting, budget allocation, creative testing, tracking, and conversion.
• Evaluate content strategies, concepts, copy, and social media plans for relevance, originality, brand consistency, and effectiveness.
• Oversee graphic design and campaign creatives, providing actionable direction on visual communication and brand alignment.
• Supervise production and editing quality, reviewing concepts, briefs, shoot plans, photography, video storytelling, pacing, sound, and final output.
• Establish review and approval processes, address quality issues early, and maintain timely delivery.
• Coach team leaders, address performance gaps, and implement improvement actions.
• Use campaign results and client feedback to refine future strategies, content, creative, and production decisions.

Required profile

• Minimum 5 years of digital marketing experience, preferably within an agency setting.
• Proven experience managing multidisciplinary teams and multiple client accounts.
• Strong strategic thinking with the ability to translate business objectives into practical marketing plans.
• In‑depth knowledge of performance marketing, content strategy, social media, graphic design, video editing, and production.
• Fluent in Arabic and English.
• Available for full‑time, on‑site work in Saida, Lebanon.

Required skills

• Meta Ads
• Google Ads
• TikTok advertising
• Digital analytics