Facebook Ads and GoHighLevel (GHL) Specialist

About the role

We are looking for an experienced Meta Ads (Facebook & Instagram) and GoHighLevel (GHL) specialist to work as an independent contractor. The ideal candidate thrives in a fast‑paced environment, can manage multiple ad accounts, and connects paid media to CRM automation through GHL.

Key responsibilities

• Set up new Facebook ad accounts from scratch, including Business Manager, pixel, domain verification and Conversions API.
• Troubleshoot ad account issues such as disabled accounts, billing problems, attribution errors and pixel firing.
• Manage day‑to‑day campaign builds, audience targeting, creative testing, budget pacing and performance optimisation.
• Scale winning campaigns with budget increases, audience expansion, CBO/ABO testing and creative iteration.
• Monitor creative fatigue and advise on new creative production.
• Create lead forms using ad copy and website knowledge.
• Build new GHL sub‑accounts, pipelines, calendars, custom fields, tags and set user permissions.
• Connect Facebook ad accounts to GHL, integrate lead forms, track conversions and ensure proper attribution.
• Design, troubleshoot and maintain GHL workflows, SMS/email follow‑up sequences, appointment booking flows and pipeline triggers.
• Diagnose and fix broken automations, missed triggers and CRM‑to‑ads sync issues.

Required profile

• Proven track record managing Facebook ad accounts with case studies or results.
• Experience running both local service lead‑generation ads and e‑commerce ROAS‑driven campaigns.
• Hands‑on experience with GoHighLevel setup, workflow building and troubleshooting.
• Strong independent work ethic and ability to handle multiple client accounts.
• Clear written and verbal communication for client updates via Slack and team meetings.

Required skills

• Meta Ads (Facebook & Instagram) management
• Business Manager configuration
• Pixel installation and domain verification
• Conversions API and server‑side tracking
• Campaign building, audience targeting, creative testing
• CBO/ABO testing and budget pacing
• Lead form creation and copywriting
• GoHighLevel sub‑account setup, pipelines, custom fields, tags
• Facebook‑to‑GHL integration (lead forms, webhooks, n8n automations)
• Workflow design, SMS/email follow‑up sequences, appointment booking flows
• Retargeting campaign setup for e‑commerce and lead generation