Digital Marketing Specialist

About the role

Folkex, an AI-powered software development company that builds custom software, websites and mobile apps, is hiring a full-time, on-site Digital Marketing Specialist in Tyre. The specialist plans, runs and optimises digital marketing campaigns across social media, search, email and web to promote Folkex's services and support client projects.

Key responsibilities

• Manage social media accounts and create and schedule content
• Monitor campaign performance and use web analytics tools to track and report key metrics
• Collaborate with designers and developers to keep messaging coherent and improve online visibility
• Identify opportunities to increase engagement and lead generation
• Support brand-building initiatives and contribute ideas to digital strategy
• Stay up to date with emerging tools and trends in online marketing

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Previous experience in a digital agency, tech company or similar environment is a plus

Required skills

• Strong social media and online marketing skills
• Understanding of digital marketing fundamentals: campaign planning, audience targeting and performance optimisation
• Web analytics tools such as Google Analytics
• Excellent communication skills
• Data-driven approach with attention to detail; SEO, SEM and email marketing familiarity is highly beneficial