Digital Marketing Specialist

About the role

The Digital Marketing Specialist will lead and optimise paid media campaigns across major platforms, driving audience growth and delivering measurable business results. You will work closely with cross‑functional teams to ensure seamless execution and continuous improvement of digital initiatives.

Key responsibilities

• Execute and optimise paid campaigns on Meta, Google Ads, LinkedIn and other digital advertising platforms.
• Monitor KPIs such as CPL, ROAS, app installs, conversions and engagement, and implement data‑driven optimisations.
• Conduct audience research, competitor analysis and keyword research to refine targeting.
• Assist in creating media plans aligned with marketing objectives.
• Set up and maintain tracking using Pixels, Google Tag Manager, conversion tracking and attribution tools.
• Prepare performance reports with actionable insights and recommendations.
• Coordinate with creative, SEO, development and marketing teams for smooth campaign rollout.
• Support app marketing and mobile growth initiatives.
• Test creatives, audience segments, bidding strategies and campaign structures continuously.
• Stay updated on platform changes, digital marketing trends, AI tools and best practices.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.
• Minimum 2 years of experience in social media management or digital marketing.
• Professional proficiency in the local language and English.
• Strong understanding of digital advertising platforms and campaign management.
• Experience with Meta Ads, Google Ads, LinkedIn Ads and analytics tools.
• Good analytical and optimisation capabilities.
• Knowledge of campaign tracking tools such as GTM, Pixels and conversion tracking.
• Excellent organisational, communication and collaboration skills.
• Ability to manage multiple campaigns simultaneously.
• Proficiency in Microsoft Office and reporting tools.

Required skills

• Meta Ads
• Google Ads
• LinkedIn Ads
• Google Tag Manager (GTM)
• Pixels
• Conversion tracking
• Analytics tools
• Microsoft Office
• Reporting tools