Data Scientist – Marketing Mix Modeling
Omnicom Media MENA · Liban
Job description
About the role
Omnicom Media Group MENA is seeking a motivated Data Scientist to join its Analytics team. The role focuses on Marketing Mix Modeling and data visualization to help drive marketing effectiveness across multiple markets.
Key responsibilities
- Develop and maintain Marketing Mix Models using statistical and machine‑learning techniques in R and Python.
- Analyze marketing, media and business data to quantify the impact of activities on KPIs such as sales, leads and ROI.
- Collaborate with stakeholders to define modeling goals, interpret results and translate insights into actionable recommendations.
- Build and maintain dynamic dashboards in Tableau and Power BI to visualise key metrics.
- Conduct ad‑hoc analyses supporting business strategy and marketing planning.
- Ensure data quality and consistency across projects.
Required profile
- Bachelor’s or Master’s degree in Statistics, Data Science, Economics, Computer Science, Engineering or a related quantitative field.
- 1–3 years of experience in data analysis or data science.
- Strong communication skills and ability to explain technical concepts to non‑technical audiences.
- Detail‑oriented, curious and proactive problem‑solver.
Required skills
- Proficiency in R and Python for data manipulation, modeling and visualization.
- Experience creating dashboards in Tableau and Power BI.
- Solid understanding of regression, time‑series analysis and optimization techniques.
- Familiarity with Marketing Mix Modeling concepts such as adstock and saturation.
- Exposure to media data (TV, digital, OOH) and marketing KPIs.
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Published 1 hour ago
Expires 1 month from now
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Omnicom Media MENA
Liban