Data Scientist – Marketing Mix Modeling

About the role

Omnicom Media Group MENA is seeking a motivated Data Scientist to join its Analytics team. The role focuses on Marketing Mix Modeling and data visualization to help drive marketing effectiveness across multiple markets.

Key responsibilities

• Develop and maintain Marketing Mix Models using statistical and machine‑learning techniques in R and Python.
• Analyze marketing, media and business data to quantify the impact of activities on KPIs such as sales, leads and ROI.
• Collaborate with stakeholders to define modeling goals, interpret results and translate insights into actionable recommendations.
• Build and maintain dynamic dashboards in Tableau and Power BI to visualise key metrics.
• Conduct ad‑hoc analyses supporting business strategy and marketing planning.
• Ensure data quality and consistency across projects.

Required profile

• Bachelor’s or Master’s degree in Statistics, Data Science, Economics, Computer Science, Engineering or a related quantitative field.
• 1–3 years of experience in data analysis or data science.
• Strong communication skills and ability to explain technical concepts to non‑technical audiences.
• Detail‑oriented, curious and proactive problem‑solver.

Required skills

• Proficiency in R and Python for data manipulation, modeling and visualization.
• Experience creating dashboards in Tableau and Power BI.
• Solid understanding of regression, time‑series analysis and optimization techniques.
• Familiarity with Marketing Mix Modeling concepts such as adstock and saturation.
• Exposure to media data (TV, digital, OOH) and marketing KPIs.