Content Lead – Short‑Form Video & Social Media Strategy

About the role

We are looking for a strategic, highly creative Content Lead to shape and amplify the digital voice of our personal injury law firm and its founder, Ali. The role combines storytelling, video production and data‑driven optimisation to grow our presence across Meta, TikTok, YouTube Shorts, Snapchat and emerging platforms.

Key responsibilities

• Own and lead the overall content strategy across Meta, TikTok, YouTube Shorts, Snapchat and emerging platforms.
• Develop and pitch innovative content ideas, themes and formats for the firm and Ali’s personal brand.
• Plan and execute high‑impact short‑form and long‑form video content aligned with business and brand goals.
• Direct and oversee content shoots, ensuring efficient execution and high production quality.
• Serve as the creative driver and thought partner for on‑camera talent, guiding delivery, hooks and storytelling.
• Analyze content performance and translate insights into actionable strategies to improve reach, engagement and conversions.
• Stay ahead of social media trends, platform updates and algorithm changes, adapting the strategy proactively.
• Establish content calendars, workflows and systems for consistent output at scale.
• Collaborate cross‑functionally with marketing, legal and leadership teams to align content with firm messaging.
• Mentor and guide junior content creators or freelancers as the team scales.

Required profile

• 5–9+ years of experience in content creation, social media strategy or digital media.
• Proven track record of building and scaling social media accounts with high engagement.
• Strong expertise in short‑form video strategy and platform algorithms.
• Experience working with a personal brand, executive or public figure is highly preferred.
• Excellent creative direction, storytelling and communication skills.
• Highly organized and self‑driven.

Required skills

• TikTok
• Instagram Reels
• YouTube Shorts
• Meta (Facebook/Instagram)
• Snapchat
• Video editing tools
• AI‑assisted content platforms
• Content analytics and performance metrics