Brand Manager

About the role

Spinneys, a leading supermarket retailer in the Middle East, is seeking a Brand Manager to drive brand strategy and ensure brand integrity across its product portfolio in Lebanon. You will work closely with suppliers, sales teams, and marketing agencies to maximize brand performance.

Key responsibilities

• Define visibility standards, planograms, and POS materials in coordination with suppliers.
• Contribute to SKU planning and rationalisation to optimise brand potential.
• Set price structures aligned with competitive trade margins.
• Develop annual promotion plans and budgets, integrating them with the KFF marketing framework.
• Prepare briefs for ATL and BTL campaigns and evaluate their outcomes.
• Forecast demand, place orders, and coordinate with the Sales & Unit Manager.
• Negotiate annual budgets and promotions with suppliers.
• Monitor ATL spend versus competitors and adjust strategies accordingly.
• Audit A&P spending against budget and implement corrective actions.

Required profile

• 3 to 5 years of experience in brand management or a related marketing field.
• Bachelor’s degree in Business Administration or a related discipline.

Required skills