Brand Development Manager

About the role

The Brand Development Manager will be based in Zouk Mikael and will lead the creation and execution of brand strategies for multinational FMCG partners. This full‑time, on‑site position focuses on increasing market share, strengthening brand equity, and ensuring consistent brand presence across all sales channels.

Key responsibilities

• Analyse market trends and consumer insights to shape brand plans.
• Develop and launch promotional campaigns that align with sales and distribution objectives.
• Coordinate with sales, distribution and trade teams to ensure seamless brand activation at points of sale.
• Monitor performance against KPIs, prepare reports and recommend tactical adjustments.
• Maintain brand consistency across all communication channels and external partners.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field; advanced qualifications are a plus.
• Proven experience in FMCG or distribution environments with strong knowledge of sales and trade‑marketing fundamentals.
• Demonstrated ability to analyse data, generate actionable insights and manage multiple brands simultaneously.
• Excellent communication and stakeholder‑management skills.

Required skills

• Proficiency with standard office and analytics tools, particularly Microsoft Excel.
• Strong command of Microsoft PowerPoint for presentations.