AI Marketing Specialist – B2B Lead Generation

About the role

We are seeking an AI Marketing Specialist to design and scale an AI‑powered B2B marketing engine that drives qualified leads and revenue growth across the U.S. market. The role blends advanced AI knowledge with performance marketing, CRM automation and data‑driven optimisation to turn marketing into a scalable revenue function.

Key responsibilities

• Build and scale an AI‑powered B2B marketing engine that generates qualified leads and contributes directly to revenue.
• Develop full‑funnel lead generation strategies targeting U.S. facility management, real estate, retail, hospitality and commercial service decision‑makers.
• Manage the entire marketing function including paid acquisition, content strategy, CRM automation, performance tracking and campaign optimisation.
• Leverage AI tools and automation to accelerate research, campaign execution, reporting and lead follow‑up.
• Create advanced AI‑driven workflows, agents and systems for campaign planning, content production, data analysis and sales enablement.
• Own LinkedIn Ads as the primary paid channel while utilising Google Ads, Meta Ads and retargeting where relevant.
• Run A/B tests on audiences, creatives, messaging, landing pages, forms and offers to improve performance.
• Track and optimise KPIs such as CPL, CAC, conversion rates, MQLs, SQLs, pipeline contribution and ROI.
• Design and maintain HubSpot (or similar) CRM workflows for lead routing, scoring, nurturing and sales notifications.
• Produce dashboards and performance reports for leadership to assess funnel gaps and revenue impact.
• Develop content for U.S. B2B audiences including landing pages, blogs, lead magnets, email campaigns, case studies, webinars and sales‑support materials.
• Support SEO strategy by improving keyword targeting, landing‑page quality and organic traffic.
• Coordinate offline marketing efforts such as expos, trade shows, webinars and event‑based lead capture systems.
• Build smart lead capture mechanisms using QR codes, forms, CRM integrations and follow‑up sequences.
• Collaborate closely with sales and operations to align campaigns with business goals and target accounts.
• Analyse campaign data to identify optimisation opportunities and make data‑driven decisions.
• Provide creative direction for ads, landing pages, visuals, presentations and other marketing assets.
• Manage freelancers including designers, content creators, paid‑media specialists and developers.

Required profile

• Proven experience designing and executing full‑funnel B2B marketing programs.
• Familiarity with U.S. markets and decision‑makers in facility management, real estate, retail, hospitality or commercial services.
• Ability to work cross‑functionally with sales and operations teams.
• Strong analytical mindset with a focus on data‑driven optimisation.

Required skills

• AI tools and automation platforms
• HubSpot or comparable CRM automation
• LinkedIn Ads, Google Ads and Meta Ads management
• A/B testing methodology
• Data analysis and dashboard creation
• SEO strategy and execution
• Content creation for B2B audiences
• QR code and smart lead capture systems