Advanced Digital Marketer

About the role

We are seeking a highly skilled and performance‑driven Advanced Digital Marketer to lead and execute full‑funnel digital marketing strategies across multiple platforms. The role combines creativity, analytics, and technical expertise to boost brand awareness, generate leads, acquire customers, and drive revenue growth.

Key responsibilities

• Develop and implement full‑funnel digital marketing strategies.
• Manage and optimise paid advertising campaigns on Meta, Google, and LinkedIn.
• Execute SEO initiatives and ensure accurate tracking and reporting.
• Oversee retargeting, audience segmentation, and marketing automation workflows.
• Improve conversion rates through CRO tactics and customer‑journey enhancements.
• Prepare monthly performance reports with clear ROI analysis and growth recommendations.
• Conceptualise and create content ideas for social media channels.

Required profile

• Proven experience in advanced digital marketing and campaign management.
• 4+ years of relevant experience.
• BA in Marketing or Digital Marketing; relevant certifications are a plus.
• Strong analytical mindset with the ability to make data‑driven decisions.
• Excellent communication, project management, and organisational skills.

Required skills

• Meta Business Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• SEO tools (primarily SEMrush)
• Conversion tracking, pixels, and event setup
• Paid media optimisation and performance marketing
• Conversion Rate Optimization (CRO) techniques
• Audience segmentation and marketing automation platforms
• WordPress, Elementor, Shopify or other CMS platforms (optional)
• AI‑driven marketing tools and automation platforms (advantage)