Trade Marketing Manager – FMCG Distribution

About the role

We are looking for a Trade Marketing Manager to lead channel‑specific marketing initiatives for our fast‑moving consumer goods portfolio. The role will drive sales growth, boost brand visibility and ensure flawless in‑store execution across all distribution channels.

Key responsibilities

• Develop and implement trade marketing strategies aligned with brand and commercial objectives.
• Lead the annual trade marketing calendar, including promotions, activations, product launches and seasonal campaigns.
• Analyse sell‑out data, ROI, promotions and competitor activity to provide actionable recommendations.
• Define channel‑specific assortments and pricing in collaboration with sales and key‑account teams.
• Conduct market intelligence and competitor analysis to maintain a competitive advantage.
• Perform regular market visits to validate execution, benchmark best practices and identify improvement opportunities.
• Ensure best‑in‑class in‑store execution (visibility, planogram compliance, shelf share, POSM implementation).
• Utilise the Shelvs retail audit tool to gather insights and share them with stakeholders.
• Act as the liaison between brand, sales, merchandising and deco teams to guarantee in‑store excellence.
• Develop and manage POS materials, in‑store branding assets and visibility tools.
• Partner with key accounts to create joint business plans, promotional strategies and visibility agreements.
• Lead trade presentations, sell‑in activities and commercial activation discussions.
• Produce quantitative and qualitative performance reports, evaluate promotion effectiveness and calculate ROI.

Required profile

• Proven experience in trade marketing within the FMCG sector.
• Strong analytical capabilities to interpret sales data and market trends.
• Ability to work cross‑functionally with brand, sales, merchandising and key‑account teams.
• Excellent communication skills for presenting trade plans and negotiating with partners.

Required skills

• Shelvs retail audit tool