Social Media Executive

About the role

Wetpaint is looking for a Social Media Executive who will create and manage social content for its clients. The role covers writing posts, keeping calendars up to date, monitoring conversations on each channel, coordinating campaign launches, reporting on engagement and growth, and managing Wetpaint's own social pages and the agency's monthly newsletter.

Key responsibilities

• Write and develop content for clients' social channels, including Facebook, Twitter, Foursquare, Pinterest and blogs.
• Keep social media calendars current and coordinate planned activity.
• Monitor conversations and consumer activity, responding where appropriate and escalating issues when needed.
• Prepare weekly and monthly reports on engagement and audience growth across channels.
• Design layouts for brands' social media programs.
• Review competitors and research target audiences.
• Coordinate with internal and external teams before campaigns launch, then monitor activity and results after launch.
• Manage Wetpaint's own social media pages and coordinate updates with colleagues.
• Research new social networks, online communities and bloggers to find ways to reach and engage people.
• Report on how content and digital campaigns perform.
• Prepare the agency's monthly e-newsletter.

Required profile

• Degree in Media, Journalism, Marketing or Advertising.
• At least 2 years of relevant experience.
• Knowledge of social media, advertising and the internet industry.
• Experience writing for different social media platforms and building and engaging online communities.
• Understanding of digital media buying, from RFPs through negotiations.
• Experience explaining the value of social media and video to brands and agencies.
• Exposure to web and social media analytics.
• Strong written and spoken communication skills; Arabic and English.
• Good attention to detail, a real interest in social media, video and advertising, and a positive, curious approach to solving problems.

Required skills

• Excel and PowerPoint
• Illustrator and Photoshop for designing for social platforms