Social Media & Digital Marketing Specialist

About the role

We are looking for a creative, data‑driven Social Media & Digital Marketing Specialist to support our US‑based clients remotely. You will develop and execute social media strategies, create engaging content, and drive measurable growth across platforms.

Key responsibilities

• Develop, implement and manage social media strategies on Facebook, Instagram, LinkedIn, TikTok and X.
• Create, schedule and publish content that aligns with each client’s brand and objectives.
• Monitor channels, respond to comments/messages and foster community engagement.
• Plan and execute digital campaigns including email marketing, paid ads and promotions.
• Analyze performance with analytics tools and provide optimisation recommendations.
• Conduct market and competitor research to uncover trends and opportunities.
• Collaborate with designers and content creators to produce high‑quality marketing assets.
• Apply SEO best practices to optimise content and campaigns.
• Maintain content calendars and ensure consistent brand messaging.
• Prepare performance reports and communicate results to stakeholders.

Required profile

• Minimum 2 years of experience in social media management or digital marketing.
• Excellent written and verbal English communication skills.
• Proven ability to manage multiple client accounts and projects remotely.
• Reliable internet connection and ability to work independently.

Required skills

• Meta Business Suite and social media scheduling tools.
• Canva, Adobe Creative Suite (or similar design software).
• SEO, content marketing and email marketing principles.
• Paid social advertising (Meta Ads Manager, Google Ads, LinkedIn Ads).
• Analytics platforms such as Google Analytics and Google Search Console.
• Email platforms (Mailchimp, Klaviyo, HubSpot, Constant Contact).
• Social media management tools (Hootsuite, Buffer, Sprout Social, Later).
• Basic video editing tools (CapCut, Adobe Premiere Pro, Final Cut Pro).