Regional Marketing Specialist, Middle East

About the role

A Regional Marketing Specialist is needed for the Middle East region, based in Lebanon and reporting to the Overseas Marketing Manager. The role covers market research, event organization, social media and digital marketing, localized content creation and industry networking. Travel throughout Middle Eastern countries is required, and travel to Africa is preferred.

Key responsibilities

• Stay up to date on market trends and developments and carry out competitive analysis to refine strategic plans.
• Plan promotional events, channel activities, exhibitions and road shows; support distributors with training programs, joint promotions and co-branded marketing materials.
• Serve regional social media content, adapt global campaigns for local audiences, track engagement metrics, monitor the market and coordinate regional events.
• Create localized marketing materials such as regional artwork, promotional collateral, brochures and scripts, tailored to the local language.
• Build and maintain relationships with distributors, installers, EPC developers, media associations, industry influencers and other key stakeholders.
• Contribute to local marketing strategies, budgets and media plans, monitor competitors and industry activity, and evaluate campaign success.

Required profile

• 2-3 years of experience in marketing, branding, digital marketing, event management or related fields.
• Bachelor's degree in Marketing, Business Administration or a related field.
• Experience in events, social media, digital marketing and content creation.
• Strong communication and coordination skills across teams and partners.
• Ability and willingness to travel throughout Middle Eastern countries, and preferably to Africa.
• Strong verbal and written Arabic and English, and negotiation skills.

PREFERRED qualifications

• Background in renewable energy, solar or inverter companies.
• Existing regional relationships with distributors, EPCs, developers and media associations.