Publisher & Traffic Performance Manager

About the role

We are a performance‑based legal network that partners with personal‑injury law firms and publishers across U.S. markets. The Publisher & Traffic Performance Manager is responsible for ensuring that purchased publisher traffic is qualified, compliant, profitable, and scalable, turning data into actionable recommendations.

Key responsibilities

• Vet new publisher traffic before launch, assessing sources, acquisition methods, volume, state coverage, compliance, and unit economics.
• Set and adjust publisher, campaign, state, and buyer caps based on real‑time performance data.
• Monitor daily metrics such as qualified %, disqualification rate, conversion %, signed/billable cases, effective CPA, and margin.
• Identify quality deterioration, conversion issues, and anomalies early, and recommend scaling, reduction, or pausing of traffic.
• Own full campaign economics from publisher cost through gross profit.
• Investigate performance shifts and implement corrective actions.
• Build and maintain performance dashboards and provide weekly reports to leadership.
• Coordinate pacing with intake capacity and buyer capabilities to avoid over‑buying.
• Partner with Finance for reconciliation and with Lead Quality/QA to link intake findings to publisher performance.

Required profile

• 3+ years in performance marketing, affiliate marketing, lead generation, pay‑per‑call, or media buying.
• Strong understanding of unit economics (CPA, CPL, CPQ, conversion rates, gross profit/margin).
• Data‑driven decision‑making with a track record of scaling or pausing campaigns based on analysis.
• Excellent written English and ability to work with US‑based leadership and cross‑functional teams.

Required skills

• Google Sheets / Microsoft Excel
• Data dashboard creation and funnel/cohort analysis
• Call‑tracking and lead‑distribution platforms (e.g., Ringba)
• Affiliate or media‑buying platforms
• Unit‑economics modeling and performance reporting

What we offer

• Fully remote work arrangement
• Outcome‑driven culture focused on results
• Direct influence over acquisition spend
• Opportunity to build the performance function and reporting infrastructure from the ground up as the company scales