Performance Marketing Executive – Paid Media Specialist

About the role

Bright Minds Hub is looking for a results‑driven Performance Marketing Executive to own end‑to‑end paid‑media execution. You will manage campaigns across multiple platforms, optimise performance, and collaborate with the content team to deliver high‑quality leads.

Key responsibilities

• Launch, manage and optimise paid campaigns on Meta, Google, TikTok, Snapchat, programmatic platforms and LinkedIn.
• Set up campaign structures, audience targeting, budget pacing and conversion tracking (Meta Pixel, TikTok Pixel, Snap Pixel, GTM, GA4).
• Conduct A/B testing of creatives and landing pages to improve CPL, CPA, CTR, ROAS and overall conversion rates.
• Monitor performance metrics, scale winning ad sets and control under‑performing ones while maintaining lead quality.
• Guide the creative team on ad copy, hook development, messaging strategy and competitor analysis.
• Prepare daily and monthly performance reports using GA4, Meta Business Suite, TikTok Ads Manager, Snapchat Ads Manager, Google Ads and Looker Studio.
• Ensure proper pixel implementation, CRM integration and identify funnel drop‑offs, recommending CRO improvements.

Required profile

• 2‑4 years of experience in performance/paid‑media marketing.
• Proven track record with Meta lead‑generation, TikTok, Snapchat and Google Ads campaigns.
• Experience targeting the UAE and international markets.
• Strong analytical mindset with solid reporting skills.
• Hands‑on experience with conversion tracking setup (Google Tag Manager mandatory).
• Preferred experience in real‑estate or automotive lead generation.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• TikTok Ads
• Snapchat Ads
• Programmatic platforms (GAM, DSPs)
• LinkedIn Ads
• Google Tag Manager
• GA4 & Looker Studio
• Pixel tracking and conversion tracking
• A/B testing
• Audience targeting and budget pacing
• CRM integration and CRO insights