Performance Marketing Executive

About the role

We are seeking a data‑driven Performance Marketing Executive to lead and optimise paid social campaigns for Amana across multiple markets. Reporting remotely to the Senior Marketing Manager, you will own the full acquisition funnel from awareness to first trade, ensuring campaigns meet key performance indicators.

Key responsibilities

• Plan, launch and continuously optimise paid campaigns on Meta, TikTok, Snapchat, X and emerging social platforms.
• Manage the acquisition funnel, driving app installs, registrations, first deposits and first trades.
• Monitor budgets, bids, audiences, placements and creatives, adjusting tactics to meet agreed KPIs.
• Develop structured creative‑testing plans and provide performance‑led recommendations to design teams.
• Analyse campaign and funnel data, identify growth opportunities and produce clear weekly, monthly and campaign‑level reports.
• Validate tracking and event delivery via AppsFlyer, platform SDKs, pixels, conversion APIs, deep links and UTM parameters.
• Coordinate with internal stakeholders, platform representatives and external partners, staying up‑to‑date on platform changes and advertising policies.

Required profile

• 4–5 years of hands‑on performance marketing or paid social experience.
• Professional fluency in English and Arabic.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience managing sizable media budgets and delivering acquisition‑focused results.
• Ability to work independently and collaborate with remote, cross‑functional teams.

Required skills

• Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X Ads platform.
• AppsFlyer or other mobile measurement partner (MMP).
• Advanced Excel or Google Sheets; Power BI or similar reporting tools (advantage).
• Working knowledge of pixels, mobile SDKs, conversion APIs, deep links, UTM parameters and event tracking.
• Experience in fintech, financial services or regulated industries (advantage).