Performance Copywriter – Paid Social for E‑Commerce

About the role

Wavytalk Lebanon is seeking a Performance Copywriter to strengthen its e‑commerce team. You will create high‑performing paid‑social creatives for Meta Ads, turning research‑driven concepts into compelling video scripts.

Key responsibilities

• Research target audiences, uncovering pain points, motivations, and objections.
• Identify promising angles, hooks, offers and stay current with social media trends.
• Analyze competitor and winning ads to extract actionable insights.
• Develop clear creative briefs and write direct‑response UGC/video ad scripts for Meta platforms.
• Generate multiple hook and body‑copy variations for robust A/B testing.
• Collaborate with content creators, providing detailed instructions for scenes, demonstrations, B‑roll and visual hooks.
• Iterate on successful ads, expanding concepts while testing new elements.

Required profile

• Proven experience in performance copywriting for paid social, especially Meta Ads.
• Strong ability to research audiences and competitor advertising.
• Excellent scriptwriting skills for short‑form video content.
• Collaborative mindset to work closely with video creators and marketers.

Required skills

• Meta Ads platform