Marketing Performance Manager

About the role

We are a fast‑growing B2B SaaS company spending roughly $30K per month on Google Ads and Bing Ads, currently managed by an external agency. We are bringing this function in‑house and need someone who can own it end‑to‑end from day one, with full autonomy over strategy and execution. You will report directly to the COO and be expected to make independent, data‑driven decisions without waiting for direction.

Key responsibilities

• Full day‑to‑day management of Google Ads and Bing Ads across Search, Shopping, and Performance Max, including keyword research, bid strategy, ad copy creation and testing.
• Budget allocation, pacing, and quality‑score/account‑health management while defending CAC/ROAS targets.
• Build and monitor acquisition funnels in Mixpanel, diagnose landing‑page issues with Hotjar/Clarity, and design/run A/B tests.
• Translate analytics findings into actionable changes in ad accounts and explore pilot projects in other channels such as social or referral.
• Lay the groundwork for expanding paid‑search into UK, Australia, and EU markets once US/Canada performance stabilises.

Required profile

• 5+ years of hands‑on, in‑house or freelance ownership of Google Ads accounts with $20‑50K+ monthly spend.
• Working knowledge of Bing Ads and proven experience with Mixpanel or comparable product‑analytics tools.
• Experience using Hotjar or Microsoft Clarity for session recordings and heatmaps.
• Demonstrated ability to design, execute and interpret statistically significant A/B tests.
• Comfortable leveraging AI tools to generate ad copy variants, automate reporting and flag performance anomalies.

Required skills

• Google Ads (Search, Shopping, Performance Max)
• Bing Ads
• Mixpanel (funnel and cohort analysis)
• Hotjar / Microsoft Clarity (session recordings, heatmaps)
• A/B testing methodology and statistical significance assessment