Marketing Manager, Endoscopy (MENA)

About the role

Boston Scientific is looking for a Marketing Manager, Endoscopy, covering the Middle East and North Africa (MENA). You will develop and execute the regional marketing strategy for the Endoscopy portfolio, working with Sales, Business Unit leadership, distributors, Medical Affairs, Professional Education and EMEA stakeholders. You will turn regional and EMEA strategies into local actions for direct and distributor markets.

Key responsibilities

• Develop and implement the MENA Endoscopy marketing strategy, turning it into country and account-level growth plans, and define and monitor KPIs across franchises
• Partner with Sales, Business Unit leadership and distributors to grow the portfolio, identify high-potential accounts and support portfolio positioning and account activation
• Support product launches by defining value propositions and campaigns, coordinating launch readiness across Marketing, Sales, Professional Education, Regulatory Affairs and Medical Affairs
• Build customer engagement with healthcare professionals and key opinion leaders, and incorporate clinical evidence and health-economic value into marketing
• Monitor competitors and market trends, identify risks and threats, and build differentiated positioning
• Translate EMEA strategies into MENA initiatives, work with country teams and distribution partners, and manage marketing projects within agreed budgets

Required profile

• Bachelor's degree in Life Sciences, Biomedical Engineering, Pharmacy, Marketing, Business Administration or a related field; MBA or postgraduate qualification preferred
• Minimum 5-7 years of experience in the medical device or healthcare industry, including at least 3 years in marketing, product management or commercial roles
• Experience in Endoscopy, Gastroenterology or related therapeutic areas strongly preferred
• Fluent English; French is an advantage and Arabic is highly desirable
• Willingness to travel extensively across the MENA region (up to 70%), with a valid passport and driving licence

Required skills

• Marketing strategy, product launches and portfolio management
• Forecasting, market analysis, KPI management and budget planning
• Strong analytical and commercial acumen
• Stakeholder management and influencing within a matrix organization