Marketing Manager – Brand & Growth Leader

About the role

Innovation Consulting Group (ICG) is looking for a Marketing Manager to own the end‑to‑end marketing function, strengthen the brand, and drive growth across its consulting, technology, AI and capability development services.

Key responsibilities

• Develop and execute a marketing strategy aligned with business growth objectives.
• Build quarterly marketing plans, campaign roadmaps and strengthen ICG’s market positioning.
• Identify market trends and opportunities to improve brand visibility and engagement.
• Own the marketing calendar and manage thought‑leadership, service and growth campaigns.
• Create and oversee LinkedIn campaigns, blogs, case studies, brochures, presentations and sales‑enablement materials.
• Partner with Growth and Sales teams to support pipeline generation and account‑based marketing activities.
• Oversee digital marketing activities including social media, website content, email campaigns, SEO, paid campaigns and marketing automation.
• Coordinate content creators, designers, digital marketers and external freelancers while maintaining brand consistency.
• Define, track and report marketing KPIs through monthly performance dashboards.

Required profile

• Creative, strategic and growth‑oriented mindset.
• Enjoys building marketing strategies and creating impactful campaigns.
• Comfortable working with leadership, sales, consultants, designers and external partners.
• Ability to translate complex services into clear market stories.

Required skills