Influencer Campaign Manager

About the role

The Influencer Campaign Manager will own the end‑to‑end planning and delivery of influencer programmes for WPP Media’s client portfolio in Lebanon. Reporting to senior leadership, you will translate client briefs into actionable influencer strategies, manage creator relationships and ensure campaigns meet brand objectives and commercial targets.

Key responsibilities

• Develop influencer strategies that align with brand goals, audience relevance and measurable KPIs.
• Create creator shortlists across nano, micro, macro, celebrity and niche talent.
• Lead the full campaign workflow: selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, track spend, negotiate fees and support finance reconciliation.
• Advise on creator usage, whitelisting, partnership ads, content rights and paid amplification.
• Analyse performance data, extract insights and recommend optimisation for future activations.
• Maintain day‑to‑day client communication, status updates and issue management.
• Mentor junior Executives, ensuring quality control and professional development.
• Collaborate with media, strategy, creative, social and commerce teams to integrate influencer work into broader communications plans.

Required profile

• Proven experience managing influencer campaigns for brands.
• Strong understanding of creator ecosystems, platform trends and regional nuances.
• Excellent project‑management and stakeholder‑communication skills.
• Ability to work autonomously and guide junior team members.

Required skills