Head of Digital Marketing – Lead Performance, Content & Production

About the role

We are looking for an experienced Digital Marketing Manager to lead our Performance Marketing, Content, Graphic Design, and Production departments, with department heads and team leaders reporting directly to this role. You will be responsible for the strategic direction, quality, and effectiveness of client work across these functions.

Key responsibilities

• Develop and oversee client marketing strategies, linking business objectives with audience insights, messaging, channels, budgets, and measurable outcomes.
• Directly manage department heads and team leaders, setting clear priorities, responsibilities, and quality expectations.
• Ensure content, paid media, design, and production work together toward consistent client and campaign objectives.
• Review campaign performance with the media buying team, challenge recommendations, and guide improvements in targeting, budget allocation, creative testing, tracking, and conversion performance.
• Evaluate content strategies, concepts, copy, and social media plans for relevance, originality, brand consistency, and marketing effectiveness.
• Oversee production and editing quality, reviewing concepts, briefs, shoot plans, photography, video storytelling, pacing, sound, and final output.

Required profile

• At least 5 years of relevant digital marketing experience, preferably within an agency.
• Demonstrated experience directly managing multidisciplinary teams and overseeing multiple client accounts.
• Strong strategic thinking and ability to translate client business objectives into practical marketing plans.
• Proven examples of improving campaign results, creative quality, team performance, or delivery processes.
• Strong command of Arabic and English.

Required skills

• Meta Ads
• Google Ads
• TikTok advertising
• Campaign measurement
• Digital analytics