Franchise Marketing Manager, Vascular (Growth & Emerging Markets)

About the role

Boston Scientific is looking for a Franchise Marketing Manager for its Vascular franchise in Growth & Emerging Markets (GEM). Based in Beirut, the role supports the development and execution of the franchise growth strategy across the MENA region, South Africa and KSA, working with the Franchise Lead, Business Development Managers and regional marketing teams. It covers both direct and distributor markets.

Key responsibilities

• Develop and execute franchise growth priorities with the Franchise Lead and Business Development Managers, turning strategy into marketing and business plans with milestones and KPIs, and supporting annual operating plans and business reviews.
• Identify high-potential accounts, treatment centres and expansion opportunities, run market assessments and competitive analyses, and support account mapping and customer activation.
• Support product launches and commercialization of Vascular products and therapies, including launch readiness plans, customer targeting, value propositions and marketing materials.
• Work with Business Development Managers and Customer Education teams on customer education priorities, KOLs, faculty, clinical speakers and centres of excellence, and coordinate workshops, proctorships and training programmes.
• Plan and run congresses, scientific meetings and customer events, coordinate symposia and advisory boards, and measure event effectiveness.
• Collaborate with Commercial, Marketing, Customer Education and Franchise teams across GEM, EMEA and Global, and support capability building for internal teams and distributors.
• Manage marketing initiatives within agreed budgets, set KPIs, track performance and share market insights and customer feedback.

Required profile

• Bachelor's degree in Business, Marketing, Life Sciences, Biomedical Engineering or a related field; MBA or postgraduate qualification is an advantage.
• Minimum 5-7 years of experience in the Medical Device, Healthcare or Life Sciences industry in marketing, product management, commercial excellence, business development or sales roles.
• Experience in Peripheral Interventions, Vascular, Cardiovascular, Interventional Radiology or related areas is preferred.
• Proven ability to develop and execute marketing strategies, business growth initiatives and product launch plans across multiple markets.
• Fluent English required; Arabic highly desirable, French an advantage.
• Willingness to travel across the MENA region, South Africa and KSA (about 20-30%).

Required skills

• Business planning, forecasting, KPI management and budget ownership.
• Cross-functional collaboration in a matrix organization and stakeholder influence without direct authority.
• Engagement with healthcare professionals, KOLs, distributors and commercial teams.
• Excellent communication, presentation, project management and stakeholder management skills.