Field Marketing Manager – B2B Software

About the role

The Field Marketing Manager will drive awareness, engagement, and measurable pipeline across direct and channel routes for a large B2B software organization. Reporting to the Emerging Marketing Leader, the role works closely with regional business units, sales, and partner teams to execute a strategic marketing plan that accelerates net‑new logo acquisition and deepens relationships with strategic accounts.

Key responsibilities

• Develop and execute sub‑regional marketing strategy to generate demand and pipeline.
• Plan and manage direct and channel budgets, ensuring ROI and pipeline targets.
• Design and run account‑based targeting programs and partner‑driven lead generation.
• Own end‑to‑end lead capture, qualification, reporting, and operational excellence.
• Lead participation in regional trade shows and industry events, from strategy through post‑event analysis.
• Create and manage physical and virtual events, executive briefings, micro‑briefings, and digital campaigns.
• Collaborate with partner account managers to enable new routes to market (XSPs, Telcos, cloud providers, MSPs).
• Coordinate with direct and indirect sales teams to align messaging and pipeline activities.

Required profile

• Commercially driven marketing professional with a proven ROI track record in a large B2B software or services company.
• Deep knowledge of account‑based marketing, field events, digital and integrated campaigns, and channel/alliances marketing.
• Strong influencing and negotiation skills within a global matrixed organization.

Required skills

What we offer

• Opportunity to shape marketing strategy for a fast‑growing technology portfolio.
• Collaborative environment with regional and global stakeholders.
• Access to leading industry events and partner ecosystems.